Monday, June 18, 2012

Meatless Monday: Twitter and Veganism?

You probably never imagined you’d need an app that let you share really important information in only 140 characters, let alone imagine the founders might change the way you eat either. Twitter co-founders Evan Williams and Biz Stone and former Twitter VP of Product Jason Goldman are backing Beyond Meat, a company that purportedly makes meat replacers that are closer to the real thing than products from other companies. While the first product is soy-based, the company plans to expand beyond that: "Instead of just relying on soy, we want to use lupin, mustard seed protein, and barley to give consumers a broad range of plant-based proteins," says Beyond Meat founder Ethan Brown.

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