Thursday, February 16, 2012

Happy Anniversary Charles Shaw!

I've always been a fan of 2 Buck Chuck. It's a great starter wine, incredibly inexpensive ($2.99 here in Illinois), and has a couple of lessons to teach. First, tasty wine can be cheap. Two, you get what you  pay for - the sheer volume of Charles Shaw means there's incredible variation in the quality of the wine. Still and all, for everyday drinking, it's hard to beat.

Happy Anniversary Charles Shaw!

"Hard to believe that Charles Shaw Wines have been in our stores for 10 years. But it's true. Ten years since we first introduced Charles Shaw Wines at Trader Joe's. Ten years since the world went a bit bonkers for these $1.99* bottles of wine. In that time, we've sold about 600 million bottles of the various varietals. Yes, you read that right: 600 million bottles. Depending on what's available at any given time, you can expect to find Charles Shaw Chardonnay, Merlot, Cabernet Sauvignon, Shiraz, Sauvignon Blanc, Pinot Grigio, and White Zinfandel in our wine section.

Somewhere along the way, these wines were dubbed “Two Buck Chuck.” We wish we could take the credit for that, but alas, some other scribe came up with that moniker. We do think we know why these wines have struck a chord—they've proven that wine doesn't need to be expensive to be good, drinkable wine. These are not expensive; they are good, and they're very drinkable."

Source: Trader Joe's

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