Wednesday, January 4, 2012

The Complete Idiot's Guide to Starting and Running a Winery Book Review


Odd that the cover has the author's name misspelled, right?
Not so on the actual book!

For many people, owning and running a winery is a dream job. According to Wine Business Monthly, the number of wineries in the U.S. has jumped 26% in less than three years. To carry out this dream, one must understand that wine making involves both science and art. Starting a winery is just like starting any other business and requires planning and a deep understanding of the industry. In The Complete Idiot’s Guide® to Starting and Running a Winery, readers will learn:
  • How to put together a business plan
  • Different varieties of grapes and wines
  • How to lay out a floor plan and what equipment is needed
  • How to promote wines
If there was ever a book that simultaneously makes one want to start a winery while at the same time feeling like it is just an incredibly massive undertaking, this is it. The author, Thomas Pellechia, does not deny the romance that is the image most of us carry when dreaming of the wine life. However, he definitely tempers it with a strong dose of reality. From choosing a name and designing a logo, from deciding whether to grow or buy the grapes for one's wine, to hiring employees for the tasting room, each step appears meticulously researched and guidance provided. Probably the most important thing I really have overlooked in my dream of making wines is the endless paperwork involved, from tracking the grapes, payroll, licensing and bonding, to reams of forms that both the state and federal governments require. If you've ever idly dreamed of starting your own winery or you've actually taken the first steps, this is an invaluable research that not only warns of the inevitable pitfalls and steps needed for success, but actually points you in the direction of where to get help. Highly recommended!

The Complete Idiot’s Guide® series is published by Alpha Books, an imprint of Penguin Group (USA) Inc. For more than 16 years Complete Idiot’s Guide® books have informed, entertained, and enriched tens of millions of readers worldwide.


About the Author: Thomas Pellechia is a twenty-six year wine veteran, from winemaker to winery and retail shop owner, to wine writer and educator.

Sources:
http://www.idiotsguides.com/nf/Book/BookDisplay/0,,9781592578184,00.html
http://vinofictions.blogspot.com/

Disclaimer: This book was sent to me for review purposes, courtesy of Alpha Books via Wilks PR. I was not compensated in any other way for the review, was not obligated to give the book a positive review, and all opinions are my own. Some information in this review was taken from the company website.

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